Search Engine Optimization, better known as SEO, is the most powerful tool for increasing website traffic and gaining more visibility online. Quite literally, it’s the difference between being on the first page, or the twentieth page, of Google search results. The tricky thing is, SEO is always changing, which is why you need a team solely dedicated to implementing the latest strategies.

Through SEO strategies, in addition to deep analytics techniques, our SEO team at Storytale will show you how your audience consumes, finds, and purchases your products, and then use these insights to increase traffic online.

How does
SEO work?

All major search engines, including Google, Bing, and Yahoo, use special algorithms to rank websites and determine the order in which they are displayed. These algorithms are always changing and have hundreds of factors, including keywords, content, and domain-level brand metrics, that all play into whether a website shows up on the first page (or the last page) of results. With the most users not even venturing past search result page number one, in today’s world, SEO is more important than ever to make sure customers will find you online.

How We
Can Help

There is good news if your website is currently ranked low in search engine results! By creating and implementing a tailored SEO approach, our team at Storytale will increase your website’s ranking which will gain you more visibility and drive more traffic to your site.

Here’s the basics of how this process works:

Auditing Your
Website

We conduct a comprehensive SEO audit to discover your website’s current rank, to analyze the demographics of your audience, and to determine the keywords that will set your company apart.

Crawling &
Indexing

Search engines have automated robots, called ‘crawlers’, that scour the internet and decipher website page data which is indexed to be included in search engine results. Through technology of our own, we go through each page of your website and make sure your information is optimized to be scanned and indexed by the crawlers.

Ranking

Each search engine has a proprietary set of ranking parameters, but they also have a few key factors in common. Of those key factors, keywords and content are arguably two of the most important. Pertaining to keywords, our SEO team determines the phrases that are in highest demand within your market and incorporate those words throughout the content of your website. For content, search engines use link analysis to look at the sources, number, and anchor texts of links to determine their relevance in search queries. In order to be fully optimized, our SEO team will go in and make sure your website content and pages are linked up properly.

Mobile Performance & Optimization

Search engines are starting to develop mobile crawlers that will create mobile-only indexes, which is why we need to make sure your website is optimized for mobile device search results.
Another area of focus, which Google highly suggests implementing, is called Accelerated Mobile Performance (AMP), which allows web pages to be rendered faster on mobile devices. When consumers conduct a search on a mobile device, there is now a carousel of search results that only show webpages that have implemented AMP. While AMP is not yet a ranking factor, it does drive more traffic and visitors, and we do foresee it being factored into search engine rankings in the near future.